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(Rancho Cucamonga, CA) – The Inland Empire Ad Club is hosting a luncheon speaker who will discuss how to analyze and leverage social media campaigns at the Old Spaghetti Factory in Rancho Cucamonga on Thursday, June 14.  The public is invited.

Aya Dasher, Client Relationship Manager at Sysomos, a Bay Area company specializing in social media analytics will present “How to Gain Actionable Business Insights Through Social Media.”  Sysomos is a leading provider of real time, up to the minute social media analytics.

Dasher will discuss how to identify key influencers and opinion leaders of your brand, measuring key metrics around buzz and sentiment and how to conduct comparisons between competitors.

“This is a very valuable presentation for marketing, advertising, PR and social media companies who want to better analyze social media campaigns,” said John McCarthy, Event Chair of the Inland Empire Chapter of the AAF (American Advertising Federation).  “We expect a good turnout, so everyone should register early.”

Registration at the door is at 11:30am at the Old Spaghetti Factory, 11896 Foothill Blvd, Ranch Cucamonga, CA. 91730.  Cost for Ad Club members is $25, for the general public $30 and $25 for students.  Discounts for early registration are available at www.aaf-inlandempire.com.

For information, contact McCarthy at jmccarthy@webmetro.com.

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