(Rancho Cucamonga, CA) A luncheon speaker will discuss how to master the new Google Shopping for ecommerce on June 13 at the Old Spaghetti Factory in Rancho Cucamonga.  It is open to the public and registration begins at 11:30AM.

The presentation by Andrew David, “How To Make Google Shopping Work,” is directed at marketing managers, agencies, business owners, paid search managers, and ecommerce managers who control ecommerce websites.  It is sponsored by the Inland Empire Chapter of the American Advertising Federation (AAF).

Davis is the author of Merchant Comparison Shopping Handbook, the first handbook on comparison shopping engines for online retailers.  He is also a columnist for Search Engine Watch.

At CPC Strategy in San Diego, Davis is a marketing manager who focuses on full service comparison shopping for online retailers.  He was previously an account consultant to enterprise online retailers and marketing agencies.  His presentation will explain questions that should be asked before launching an online ecommerce campaign.

“If you are involved with marketing an ecommerce website, you should attend this luncheon,” said John McCarthy, Vice President of the local ad club.  “Google Shopping replaced Google Products and today has fewer retailers than before, which means less competition.  But optimizing your campaigns is the key to success.  Come learn how to design your strategy at this luncheon.”

Early bird registration is $20 for ad club members and the general public before June 7.  After that, the cost is $25 for members and $30 for the public.  To register online, visit https://www.runmyclub.com/aafie/eventcalendar.asp or http://aaf-inlandempire.com/  The Old Spaghetti Factory is located at 11886 Foothill Blvd., Rancho Cucamonga.