RIVERSIDE, Ca. – The American Marketing Association Inland Empire will host a special presentation on the use of storytelling to increase customer interest and sales on Thursday, Sept. 15 at Café Sevilla in Riverside.

“Storytelling: How to Earn Customers” features Nathan Greenberg, founder and CEO of Arkside Marketing, who will demonstrate how smarter marketing through storytelling can increase customer base and revenues.

[ecko_quote source=”Nathan Greenburg”]As human beings, we’re hard-wired to respond to and remember stories. The biggest brands in the world know that buying is an emotional action. And emotion can translate not only into increased sales, but also into increased loyalty, recommendations, and repeat business.[/ecko_quote]

The presentation will explore the interaction between the stories and the company brand, how to find the best stories to tell, and how the most effective storytelling creates a memorable emotional connection between company and customer. “As human beings, we’re hard-wired to respond to and remember stories,” says Greenberg. “The biggest brands in the world know that buying is an emotional action. And emotion can translate not only into increased sales, but also into increased loyalty, recommendations, and repeat business.”

Marketers and others who want to learn more about how to incorporate storytelling into branding and marketing can join the discussion from 3-5 p.m. on Thursday, Sept. 15, at Café Sevilla, 3252 Mission Inn Avenue, Riverside, CA. Buffet-style food and drink are included with registration, and attendees are encouraged to arrive early for networking.

Registration is $19.95 for members of the American Marketing Association, $29.95 for prospective members and guests, and $19.95 for students with valid college ID. Registration at the door is $34.95. Those interested can register and find more information at www.ama-ie.com.

About Nathan Greenberg

With nearly 20 years of entrepreneurial and marketing experience for companies of every size, Nathan Greenberg understands how to tell an effective story that results in positive ROI. He has worked on all three sides of the marketing industry (media, client, and agency). He is the Founder and CEO of Arkside Marketing, Inc., Co-Founder and CMO of Quantiqs, Co-Founder of Ouray Mills Omnimedia, and Managing Director – Marketing of Surdak & Co.

The American Marketing Association-Inland Empire (AMA-IE) is the marketing authority for marketing professionals and businesses in Riverside and San Bernardino counties. The AMA-IE is part of the American Marketing Association, the largest marketing association in North America.  The AMA-IE mission is to help our members develop professionally through educational programs and networking events, as well as providing opportunities to businesses to grow their businesses through educational programs and obtaining highly qualified marketing professionals for their staffs.  For more information please visit www.ama-ie.com and follow us at https://twitter.com/InlandEmpireAMA.