Half-Day Conference Takes Place January 30, 2013 at UC Riverside Extension
RIVERSIDE, CALIF.—The American Marketing Association- Inland Empire in conjunction with University of California Riverside Extension announces the first annual Digital Media Marketing Conference. The event takes place Wednesday, January 30, 2013 at UC Riverside Extension, located at 1200 University Ave, Riverside, CA from 11:30 a.m. to 5:00 p.m.
The unique half-day conference will be presented in a single track format and will feature representatives from Google Inc. and eBay, two of the world’s leaders in digital marketing. The conference’s key topics will focus on the importance of enhancing the user online experience and how it should be strongly coupled with marketing efforts.
Daniel Teklai, President of the local AMA chapter and Director of Marketing for Premier Service Bank, said, ” Digital marketing is no longer an optional component of any business’s marketing strategy, especially with the explosive growth of social media.”
“Unfortunately a lot of people doing marketing don’t have a complete grasp of how fast things are changing and how and where people are consuming media,” Teklai said. “Essentially, every business owner needs to understand and utilize some form of digital marketing.”
The Digital Media Marketing Conference is designed to provide high value content and useful strategies for business owners and marketers. In addition to speakers from Google and eBay, other presenters from the Inland Empire include: Kelly Donovan of Donovan Communications, who will talk about leveraging LinkedIn to build a business’s brand and to increase profits; John McCarthy of iHerb.com will discuss the New Rules of Search Engine Optimization (SEO); Russ Cornelius from Brand Savants and Ron Burgess of RedFusion Media will present strategies for integrating a company’s brand both online and offline. A reception will follow from 5pm to 7pm.
To register for the Digital Media Marketing Conference, visit: www.ama-ie.com
The American Marketing Association (AMA) was established in 1937 by visionaries in marketing and academia. Today, the AMA has grown to be one of the largest marketing associations in the world, with over 30,000 members who work, teach and study in the field of marketing across the globe.
As the leading organization for marketers, AMA is the trusted go-to resource for marketers and academics. We are counted on as the most credible marketing resource where our members can stay relevant with knowledge, training and tools to enhance lifelong learning and obtain valuable information and connections.