Marketing & Advertising
AAF-IE is a group of advertising thought leaders located in the Inland Empire, California. Are you a thought leader? We’re looking for awesome people to join our amazing AAF-IE board and help us keep building the best professional group in the I.E. Have fun, learn, and meet great people. (Inland Empire, CA) The Inland Empire Advertising Club is seeking people to serve on the board of directors for the upcoming term. Several committee positions are open, including communications, social media, public relations, membership and programs. “We’re looking for people in the ad business who want to serve our industry and...
The American Marketing Association Inland Empire chapter announced today the Second Annual Digital Marketing Conference date for January 29, 2014. In its inaugural year last January, over 150 attended the half-day session at UC Riverside Extension. Last year the AMA-IE brought Google and EBay to the Inland Empire for the first time. Keynote speakers were Prakash Chandran; the former team lead for Google’s Enterprise products and Sashee Chandra; a marketing manager with EBay. The conference also included regional experts in digital marketing that covered search engine optimization, Linked-in strategies and Branding strategies. The next event will be expanded to a...
Tickets are still available for the ADDY Awards gala on Friday, March 15 at the Mission Inn in Riverside. The ADDY’s honor the best in advertising throughout the Inland Empire, both in professional and student work and are hosted annually by the IE Chapter of the American Advertising Federation (AAF). Reservations are required for the gala. AAF members and students pay $55. Cost for non-members is $65 and the registration deadline is March 12. Tickets can be purchased online or by downloading and returning the order form at http://aaf-inlandempire.com//addys/. A no-host cocktail hour begins at 6pm where the winning advertising will...
(San Bernardino, CA) AAF-Inland Empire is hosting a panel discussion on careers in advertising, at Cal. State University San Bernardino on Wednesday, Feb. 13. The free event is open to all college students in the Inland Empire and begins at 5:30pm in the basement of the campus library. The university is located at 5500 University Parkway in San Bernardino. ‘Careers in Advertising: How to Rise Above the Crowd’ is being hosted by the Career Development Center. Ad industry panelists are Hank Blank, Carl Prude III, Susan Anderson and Greg Zerovnik. Jacob Poore, Senior Account Executive at Coyote Advertising, CSUSB and...
Riverside, CA – The Inland Empire ad club is making it easy and fun for contestants to drop off ADDY entries to meet this year’s deadline. A Drop Off Party is scheduled for 6pm, Thursday, January 31 at Logan’s Road House, 13480 Baseline Ave., in Fontana according to ADDY chair John McCarthy. “The idea is to drop off ADDY submissions at one convenient location with drinks and food. Join us with your entries and enjoy the evening at the same time.” Cover Brand, an advertising jingle game is planned along with live music and over $100 in prizes. Pricing for...
Representatives from Google Inc. and eBay, two of the world’s leaders in digital media marketing, will address the importance of enhancing the user’s online experience at the Digital Media Marketing Conference sponsored by UCR Extension and hosted by the American Marketing Association – Inland Empire on Jan. 30. Find out the importance of user-centered design from Prakash Chandran, lead designer of enterprise products for Google Inc. His sister, Sashee Chandran, marketing ambassador for eBay, will discuss how and why the world’s leading online marketplace is shifting to a branded user experience and how other businesses can do the same. Daniel...
(Riverside, CA) The deadline for the annual ADDY competition from the American Advertising Federation is fast approaching. “The competition is open to AAF members, students and the general public. The ADDY submission process takes about 20 minutes,” said John McCarthy, ADDY chair of this year’s competition. “And remember, our deadline is Friday, Feb. 1, so don’t delay.” McCarthy said that newspaper advertising, brochures, websites, annual reports, mobile apps, radio spots and TV ads that appeared during 2012 are eligible and welcome. “We actively encourage students to submit their work as it helps build their resume for their professional career. The...
Half-Day Conference Takes Place January 30, 2013 at UC Riverside Extension RIVERSIDE, CALIF.—The American Marketing Association- Inland Empire in conjunction with University of California Riverside Extension announces the first annual Digital Media Marketing Conference. The event takes place Wednesday, January 30, 2013 at UC Riverside Extension, located at 1200 University Ave, Riverside, CA from 11:30 a.m. to 5:00 p.m. The unique half-day conference will be presented in a single track format and will feature representatives from Google Inc. and eBay, two of the world’s leaders in digital marketing. The conference’s key topics will focus on the importance of enhancing the...
PALM DESERT, Calif. – Coachella Valley Women’s Business Center, a grant-funded program of the U.S. Small Business Administration that provides free business counseling, free and low-cost workshops and events, and mentoring will present three part series about social media beginning on Wednesday, January 23. “Social Media – Overview, Facebook, and Media Tools” is scheduled to begin on January 23 at 6:00 p.m. at 77-806 Flora Road, Suite A in Palm Desert, just of Washington and the 10 freeway. Cost for the series is $50 with online registration. The series will begin with an overview that will include why understanding social...
Coachella Valley Women’s Business Center (CVWBC) Offers Free Google+ Workshop On September 4 Palm Desert – CVWBC will provide free business counseling, free and low-cost workshops and events, and mentoring will present a free hour-long overview of Google+ on Tuesday, September 4. The workshop will provide a real time overview of the tools and resources that Google+ provides to help business owners cultivate, expand, and communicate with their target audiences. At the Rabobank Regional Business Center at 3111 East Tahquitz Canyon Way in Palm Springs from 6:00 p.m. to 7:00 p.m. The workshop will be facilitated by Meilani MacDonald, an entrepreneur...

