(Redlands, CA) – The American Marketing Association Inland Empire Chapter will be holding an educational and interactive program titled “GIS and the Role it plays in Marketing” on Thursday, April 21, 2016 from 5:45pm-8:00pm, at ESRI headquarters in Redlands, CA. Non AMA members who want to learn more about GIS in marketing are also invited to register.

Esri is the world’s leading mapping technology company using applied geography to help people understand the world and design a smarter future.

Helen Thompson, Director of Commercial Marketing/ESRI Inc. will share how Geographic Information Systems (GIS) plays an important role in marketing decisions, and conduct a product demo of apps that are available to local marketers.

In addition to Esri product interaction, there will be a Question & Answer session and networking. Appetizers will be served.

LIMITED TOUR: From 5-5:45pm, limited to the first 20 registered guests who choose to take a tour, there will be a guided Esri campus tour offered by Mike Phoenix, Esri Tour Guide & Past Marketing Manager of Education Team.

What: SPECIAL EVENT: GIS and the Role it plays in Marketing
When: Thursday, April 21, 2016 | 5:45pm-8:00pm (5pm if pre-registered for tour)
Where: Esri Campus: 380 New York Street, Redlands, CA 92373
Fee: Registration is $30.00 for members of the American Marketing Association, $40.00 for non-members and guests and $30 for Students with college ID.

Register: Visit www.ama-ie.com

The American Marketing Association-Inland Empire (AMA-IE) is the marketing authority for marketing professionals and businesses in Riverside and San Bernardino counties. The AMA-IE is part of the American Marketing Association, the largest marketing association in North America. The AMA-IE mission is to help our members develop professionally through educational programs and networking events, as well as providing opportunities to businesses to grow their businesses through educational programs and obtaining highly qualified marketing professionals for their staffs. For more information please visit www.ama-ie.com and follow us at https://twitter.com/InlandEmpireAMA