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Bloomington, CA— Giovanni Cavaletto, Vice President of Operations at Index Fresh, announced today the appointment of Keith Blanchard as Southern California Field Representative. Keith is working with Jose Aviña to recruit avocado growers in Riverside and San Diego counties.

“Keith brings years of valuable experience to the Index Fresh position. His hands-on experience in the agricultural industry gives him a unique understanding of growers and their specialized needs,” Cavaletto stated.

Keith is a native of Orange County with 19 years in the avocado industry. He resides in San Clemente with his wife and their four-year-old triplets, two sons and a daughter. His extensive experience in both the field and in the packinghouse have uniquely equipped him for his work to Index Fresh’s field staff team. Keith’s understanding of all facets of the avocado distribution channel make him a great resource for growers in San Diego, Riverside and San Bernardino Counties.

When recently asked about his appointment to the position of field representative he commented, “I really enjoy being out in the field and getting to know the growers in Southern California.”

Index Fresh, Inc. is a grower-owned packing, marketing, and shipping company located in Bloomington, California. The company remains strongly committed to keeping Index growers, customers, and trading partners on the cutting edge of the produce industry.

The company distributes premium avocados – year-round – to large retailers, small specialty retailers, and to the food service industry. The company has been in business since 1914 and entered the import avocado industry in 1991, to accommodate the increasingly high demand for avocados. To learn more about Index Fresh, visit the company’s website at www.IndexFresh.com.

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