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WHAT: Press conference on Wednesday, March 27 to announce that the “Latino Book and Family Festival, Presented by Edward James Olmos and Latino Literacy Now” will be held for the first time on the campus of California State University San Bernardino on Saturday, May 4, 2013.

Since the first festival in 1997, fifty Latino Book & Family Festivals have been held around the USA with over 850,000 attendees. The previous 5 festivals held in the Inland Empire from 2000 to 2004 had a combined attendance of 56,000.

Press Conference speakers will include; Dean Cesar Caballero of California State University San Bernardino, Kirk Whisler of Latino Literacy Now and up to nine (9) authors that will be participating in the Inland Empire Latino Book and Family Festival.

WHEN: 12:00 Noon – Wednesday, March 27, 2013

WHERE: John M. Pfau Library, 5500 University Parkway • San Bernardino, CA 92407-2393

NOTE: Lunch will be provided to the press

Background:
The event is part of Latino Literacy Now, a non-profit corporation 501(c)(3). Its focus is promoting reading as a means of improving lives, both professionally and person- ally. Their goal is improved literacy throughout the Latino community. One of its goals is improved literacy throughout the Latino community. Latino Literacy Now also hosts a variety of literacy initiatives including health literacy and environmental literacy.

Latino Literacy Now’s initial community outreach effort, the Latino Book & Family Festival, was first held in 1997 at the Los Angeles Convention Center. The festival was co-founded by actor Edward James Olmos, who made a five-year commitment to help build the Festival into one of the best and most widely appreciated community events anywhere. Due to the ongoing success of the Festival, and because so many cities are showing an active interest in holding these festivals, a few years ago he went on to make a lifetime commitment to Latino Literacy Now, the Latino Book & Family Festival, the International Latino Book Awards and all other literacy programs.

MEDIA CONTACT(S)
Martin Valdez – IELBFF Event Producer 909.496.0626
Richard Sandoval – Press Inquires 951.940.9099

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