(October 28, 2013), Redlands, CA—Molly Burgess, President of RedFusion Media, announced that the local marketing company received a Polaris Award from the Public Relations Society of America, Inland Empire Chapter, in recognition of the newsletters they create for Longmont Dairy Farm of Colorado.
“Mooo News” is the title given to farm’s newsletters. Over the past 21 years, Longmont Diary and RedFusion Media have produced more than 250 printed ‘Mooo News’ newsletters, delivered each month to customers’ milk boxes.
Jon Burgess, Marketing Consultant at RedFusion, remarks, “Mooo News evolved from the original black and white newsletter with a note from the owner, Susan Boyd, and a couple of recipes to today’s colorful newsletter, reporting on health and fitness, and other customer retention themes, such as their 19th annual “Poetry Contest” and their 14th annual “Eggnog Bottle Design Contest.”
The newsletters are designed to engage customers with delicious pictures and recipes, to inform parents with up-to-date information on dairy health, and to involve families with activities for kids.
“Mooo News was developed to create branding with customers and maintain constant contact. Longmont Dairy wants customers to see their brand as being nutritious, locally sustainable, and eco-friendly. Through surveys,” says Jon Burgess, “we are constantly evaluating our work and encouraging customer feedback. Based on the survey collected for the year 2012, 87% of our customers read Mooo News.”
The Public Relations Society of America (PRSA) is the premier organization of public relations professionals in the U.S. at both a local and national level, it provides professional development, sets standards of excellence and upholds principles of ethics for PR practitioners and firms.
The Polaris Award is presented for projects with an average score higher than 90% as judged by independent PR professionals. This year’s judges were from the east coast. Awards were made October 24th at the 48th Annual Polaris Awards and Dinner 2013 held in Rancho Cucamonga.
RedFusion Media™ is a leading marketing firm focusing on brand strategy, content creation, public relations and Internet marketing. Located in Redlands, California, the company acts as a “marketing department for hire” and has about 200 clients in Southern California and the U.S. The firm’s clients include companies, governmental agencies and non-profits. For more information about how to find your crack in the market and how to execute your marketing plan, go to http://www.RedFusionMedia.com.