Southern California’s National Student Advertising Competition Concludes
FULLERTON, CA: Chapman University’s Circle Advertising team took top honors in the Southern California and Southern Nevada district level competition sponsored by the American Advertising Federation (AAF). Chapman topped ten college and university teams during the competition held at California State University Fullerton Titan Student Union on Friday April 1st and will represent AAF District 15 by competing against teams from 14 other districts across the country at the AAF National Student Advertising Competition (NSAC) semi-finals to potentially compete as one of eight teams during the AAF National Admerica! Conference June 4-7, 2016.
The NSAC is a unique, real-world experience that prepares students for successful careers in the advertising industry and provides sponsoring companies with tangible, effective, integrated marketing campaigns. The Education Services division of the American Advertising Federation conducts the NSAC annually in cooperation with major client sponsors.
This year, Snapple challenged advertising students nationwide to develop a $50M research based holistic marketing campaign to increase Snapple Trademark volume in the US. Campaigns were to include paid media (TV, digital, social, OOH), earned media (PR, organic social), Snapple.com, retail in-store activation tactics, and any other marketing content elements the teams saw fit.
Schools competing for the AAF District 15 title included Art Institute of CA, San Diego; California State Polytechnic University, Pomona; California State University, Fullerton; Chapman University, Orange; College of the Canyons, Santa Clarita; Mt. Saint Mary’s University, Los Angeles; University of California, Los Angeles; University of California, San Diego; University of Nevada, Las Vegas; and University of Southern California, Los Angeles.
Haley Schlatter of Chapman University received special judges’ recognition as “Best Individual Presenter”; special recognition for “Best Creative Execution” was awarded to the team of USC; and the final special judges’ recognition was presented to the team of Mount St. Mary’s University for “Poise Under Pressure.” All were awarded cash prizes made possible in part by contributions from participating recruiting companies: Creative Artists Agency, InterTrend Communications, RAPP, RPA-Rubin Postaer & Associates, Saatchi & Saatchi LA, The LAGRANT Foundation, and VITRO Agency. UCLA & CSUF received 2nd and 3rd place respectively. The competition was hosted by CA State University Fullerton and held in the Titan Student Union Pavilions.
Industry judges for the district level of competition included Julie Childs, Production Director with Ogilvy Public Relations; Andrea Ebert, SVP Group Partner with UM Los Angels; Bob Sacco with TravelGuides Inc.; and Snapple representative Adam Graves, EVP Group Account Director at Deutsch LA.
The NSAC national finals will be held June 4-7 during the AAF National Conference Admerica! and will showcase finalists culled from over 200 participating teams which will have presented original campaigns to panels of industry judges across the county.
The Inland Empire Advertising Federation is the local club supporting the NSAC students, if you would like more information about having your institution join, or learn more about the AAF, go to www.aaf-inlandempire.com
The American Advertising Federation (AAF), headquartered in Washington, D.C., is the “Unifying Voice for Advertising.” Having celebrated its 100th anniversary in 2005, the AAF is the oldest national advertising trade association and represents 50,000 professionals in the advertising industry. The AAF has a national network of over 200 ad clubs located across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue chip corporate members comprised of advertisers, agencies and media companies, including the nation’s leading brands and corporations. For more information, visit the AAF Web site at www.aaf.org.