marketing
The American Marketing Association Inland Empire chapter announced today the Second Annual Digital Marketing Conference date for January 29, 2014. In its inaugural year last January, over 150 attended the half-day session at UC Riverside Extension. Last year the AMA-IE brought Google and EBay to the Inland Empire for the first time. Keynote speakers were Prakash Chandran; the former team lead for Google’s Enterprise products and Sashee Chandra; a marketing manager with EBay. The conference also included regional experts in digital marketing that covered search engine optimization, Linked-in strategies and Branding strategies. The next event will be expanded to a...
Ron Burgess will moderate an expert panel on Export Development and Innovation at the 2013 Inland Empire Manufacturing Summit in Ontario. “Expanding your market niche to other countries is a strategy many smaller manufacturers don’t pursue out of fear of the unknown or unfamiliar,” says Burgess, a marketing expert. “This panel wants to demonstrate how to start or increase your export revenue.” Burgess is a seasoned expert in small business marketing development. He consults as “chief marketing officer” for several industrial, agra-business, and business service clients. He is a specialist in niche marketing. His book “Finding Your Crack In The...
Topics: Branding, Advertising, Marketing, Social Media, Web 2.0 Best Practices Thursday - June 21, 2012 at Golden Era Golf Course 19871 Gilman Springs Rd., San Jacinto, CA 92583 Sign up now Community Connect, the Nonprofit Resource Center, and Kaiser Permanente proudly presents a panel of award-winning experts as they prepare your brand for business in the 21st century. Media channels have multiplied and your audiences are segmented. How do you reach them efficiently and effectively? Are you web 3.0 ready? Are unknowingly holding your business back by not understanding the power of the web? If you answered YES to any of these questions, you must attend this...
(Rancho Cucamonga, CA) – The Inland Empire Ad Club is hosting a luncheon speaker who will discuss how to analyze and leverage social media campaigns at the Old Spaghetti Factory in Rancho Cucamonga on Thursday, June 14. The public is invited. Aya Dasher, Client Relationship Manager at Sysomos, a Bay Area company specializing in social media analytics will present “How to Gain Actionable Business Insights Through Social Media.” Sysomos is a leading provider of real time, up to the minute social media analytics. Dasher will discuss how to identify key influencers and opinion leaders of your brand, measuring key metrics...
Moreno Valley, CA – Are you looking to increase your bottom line? Attend this workshop and learn how an effective marketing plan can help you to increase your sales and profitability while efficiently managing you marketing dollar. The “Marketing Your Small Business” workshop will be presented by an SBDC Business Consultant and will cover topics such as Marketing Research Basics, Defining Your Customer, Developing and Advertising Plan, Targeting Your Market, Analyzing Your Competition and Determining Market Mix. This seminar will be held on Wednesday, June 27, 2012, from 9:00 am – Noon at the Moreno Valley Conference Center located at...
UCLA Wins AAF District 15 National Student Advertising Competition The AAF-Inland Empire is member of American Advertising Federation District 15, which includes Southern California and Las Vegas. We continue to support students in the fields of advertising, marketing and design, through programs like the NSAC , Student ADDYs, and our Annual Art Bash on May 11th. University of California Los Angeles took top honors in the Southern California and Southern Nevada district level student competition sponsored by the American Advertising Federation (AAF). UCLA topped eight college and university teams during the competition held at University of Nevada Las Vegas on Saturday April...
INLAND EMPIRE WOMEN’S BUSINESS CENTER HOSTS BUSINESS MARKETING WORKSHOP SAN BERNARDINO, Calif. – Mystified by marketing? Confused by consumer research? Uncertain about your USP? Then jump-start your marketing efforts by attending “Marketing 101” on Wednesday, April 25, from 6-8 p.m., hosted by Cal State’s Inland Empire Women’s Business Center. In today’s economy, marketing needs to be savvy, targeted, and effective. If your marketing isn’t paying for itself by bringing you new customers and new opportunities, it’s time to revise your plan. “Marketing 101” will focus on: Insights into developing a marketing strategy that works for your business and your budget...
INLAND EMPIRE WOMEN’S BUSINESS CENTER HOSTS BUSINESS MARKETING WORKSHOP SAN BERNARDINO, Calif. – Mystified by marketing? Confused by consumer research? Uncertain about your USP? Then jump-start your marketing efforts by attending “Marketing 101” on Wednesday, April 25, from 6-8 p.m., hosted by Cal State’s Inland Empire Women’s Business Center. In today’s economy, marketing needs to be savvy, targeted, and effective. If your marketing isn’t paying for itself by bringing you new customers and new opportunities, it’s time to revise your plan. “Marketing 101” will focus on: Insights into developing a marketing strategy that works for your business and your budget...
Rancho Cucamonga, Calif. – Echo-Factory won Overall Best of Show and five Gold ADDY awards at the Inland Empire ADDY Awards Gala. The ADDYs, which took place March 9 at the Mission Inn in Riverside, Calif., recognize outstanding creative work in advertising at the local, regional and national level. “Winning at the ADDYs affirms that our peers respect our work, but more importantly for us, it means the work we’re doing for our clients is strong,” said Mike Schaffer, Echo-Factory Principal. For Schaffer and the rest of the Echo-Factory team, clients come first. The agency strives to create advertising campaigns...
So where can the Small Businesses of the High Desert turn for help with their Marketing? In partnership with the University of La Verne, Good Sense Marketing Group will be providing a providing a “Good Sense MarketingCamp (BasicTraining)” to help you grow your business. Good Sense Marketing Group’s F. Steve Fialho, a University of La Verne Marketing Professor with more than 29 years of business experience, will be teaching these workshops. Our Good Sense MarketingCamp is designed to be educational, valuable and enjoyable –so wear your flip flops! You will leave each workshop with tools and information that you can...
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