The Palm Springs WestFest & Frank Bogert Memorial PRCA Rodeo presented by The Spa Resort Casino is a fun and exciting combination of Western lifestyle, music, sports, arts and culture taking place in the heart of Palm Springs, Calif.

Pictured to the right – In a show of appreciation for presenting sponsor Spa Resort Casino, rodeo officials presented Commemorative Belt Buckles to the Agua Caliente Band of Cahuilla Indians’ Tribal Council.  As you may already know, Agua Caliente Band of Cahuilla Indians owns and operates Spa Resort Casino in downtown Palm Springs.

Partners include The Spa Resort Casino, Palm Springs Life Magazine, KVCR9-Desert Cities Public Television, Wrangler Jeans, Jack Daniel’s, Bud Light, Ram Rodeo, Coca-Cola and Cowboys & Indians Magazine. The event, California’s largest Western festival, highlights Palm Springs and its downtown business community against the backdrop of the Santa Rosa and San Jacinto National Monuments. This event, now in its second year, is inspired by the late Mayor Frank M. Bogert’s vision of a resort town that hosts Hollywood celebrities, heads of state and cowboys of all ages.

The 2011 Palm Springs WestFest & Frank Bogert Memorial Rodeo is scheduled for March 24-27, 2011. Portions of the proceeds from the WestFest & Rodeo go to a variety of charitable foundations in the area including United Way of the Desert, the Frank Bogert Memorial Scholarship Fund, the Pinnacle Fund for Excellence in Education, the Cielo Vista Charter School, the Palm Springs Youth League, and the USO at Palm Springs International Airport.

For more information, please visit www.palmspringswestfest.com or call 800-664-5617.