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The Desert Advertising Federation – Friday, February 5
The AdBAM Massive Marketing Summit & Media Auction brings together leading influencers from across the country for a one day information slam on marketing and advertising best practices and emerging trends. Learn how to position your service or product in the market place, reach niche segments of the market you may be missing, and how to put together advertising campaigns that get results across all mediums. \
This years featured speakers include:
Justin Garrett, VP of Integrated Sales at HERE Media
Based out of San Francisco HERE Media is one of the largest LGBT focused media properties in the world. Their holdings include HERE tv, print brands The Advocate and Out, and Gay.com. They have also produced over 200 motion pictures, including Academy Award winning Gods and Monsters. Justin has over 15 years of marketing experience, previously holding executive marketing positions with MTV Networks and Travelocity.
Millie Olson, CEO at Amazon Advertising
Millie Olson started her communications career writing advice to lovelorn teens at Seventeen Magazine in New York. Her love of advertising eventually landed her at J. Walter Thompson, and later to San Francisco where she worked with Ketchum Advertising as Executive Creative Director. In 1996 she partnered with another female creative director, Lynda Pearson, to found Amazon Advertising. Their focus is on accelerating the growth of progressive brands, like Kashi, Bear Naked Granola, P&G’s Naturella, Yogi Tea, and Nature Made vitamins.
Noor Naseer, Director of Digital Innovations at Mobile at Centro
Centro has a singular goal – to improve the lives of those working in the advertising industry by building media management software that helps marketers engage with audiences across all digital channels in the most successful manner possible. Their software is designed to eliminate unnecessary activity, improve human collaboration, offer greater insight, reduce errors and help users achieve more in their professional lives. Noor has worked with many cutting edge companies in her career, including Proctor and Gamble and BlackBerry.
Media Auction
The afternoon concludes with the opportunity for you to purchase local and regional media at a huge discount through the Desert AdFed media auction. Local media companies have donated a variety of advertising opportunities, including print, radio, outdoor, televisision and digital media, all of which will be available for you to bid on. All proceeds go to support local non-profits and scholarship programs. This will be an afternoon you will not want to miss!
Some of the items available for sale include:
- $6250 worth of radio advertising on Jack-fm in LA.
- $1,000 radio buy on KATY-fm
- $1,000 radio buy on KCXX-fm
- $2,000 tv buy on Time Warner Cable
- 1/4 of ad in Desert Entertainer
- 1/2 Pg ad in Discover Indio Guide
- 1/2 of video shoot by Kaminsky Productions
- Full page ad in Inland Empire Magazine
- 1/3 of ad in LA Magazine
- 8 hours of Graphic Services from FG Creative
For more infomration on this event or for any questions, please contact the Indio Chamber of Commerce at 760.347.0676.
WHEN Friday, February 5, 2016 from 10:00 AM to 5:00 PM (PST)
10:00am – 3:30pm – AdBAM
3:30pm – 5:00pm – Media Auction
WHERE Indio Performing Arts Center – 45175 Fargo Street Indio, CA 92201