RANCHO CUCAMONGA, Calif., – Victoria Gardens is calling all artistic and creative community members to submit their ideas for a word, phrase, poem, or statement that will forever grace a major street of the destination shopping center.
The center is introducing a “Words in Stone” pavement art installation focused on the theme of “community.” One written entry will be selected as the winner, and that winner’s word, phrase, poem or statement will be etched into the pavement to become part of a permanent art feature along Monet Avenue.
“Integrating art throughout Monet Avenue with this special art streetscape revitalization will provide our Inland Empire shoppers with a new and interactive gathering place, that combines connectivity, art and community all in one location,” said Melina Ferraez, Director of Marketing for Victoria Gardens.
Ferraez notes that this contest and the resulting art installation is part of the center’s recently announced redevelopment, through which Victoria Gardens is transforming its Monet Avenue and will introduce widened sidewalks and gathering areas; modern lighting and landscaping; updated building facades; as well as new artistic elements.
“Our current redevelopment is focused on accommodating the needs of our guests, and ensuring that we keep Victoria Gardens as up-to-date and fresh as possible,” explained Ferraez. “We are particularly excited about the new ‘Words in Stone’ pavement art installation, which will provide community members the chance to take part in our redevelopment in an authentic, collaborative way.”
Entries for the “Words in Stone” contest will be accepted from April 22, 2015, to midnight on May 15, 2015. Details can be found on their website at www.victoriagardensie.com/info/monet
On May 22, 2015, the Victoria Gardens team will choose one entry as the winner.
The winner’s written words will be integrated into a new paving feature that will be a permanent graphic in a portion of the sidewalk along Monet Avenue.
“The selected ‘written art’ will add a personal, community-focused element to our streetscape along Monet Avenue,” noted Ferraez. “This interactive contest also ties in to our continued goal of ensuring that Victoria Gardens serves as a gathering place that is representative of our community as a whole.”
About Victoria Gardens
Victoria Gardens is a 1.5 million square-foot, open-air, regional town center located in Rancho Cucamonga, Calif., at the intersection of I-15 and Foothill Boulevard. The shopping center is anchored by Macy’s, JCPenney, AMC Theatres 12, Bass Pro Shops Outdoor World and the Victoria Gardens Cultural Center, and features more than 170 premier shops and restaurants. In addition, the center features the unique Rancho Victoria Food Hall, as well as 40,000 square feet of Class-A office space. For hours of operation, directions or other information, visit www.VictoriaGardensIE.com.