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Fall Digital Marketing Series: SEO Factors & Trends > Midyear Report 2013 (Part 2)

AAF American Advertising Awards

Nationally Recognized Leader Visits the Inland Empire

Presented by the Inland Empire – American Advertising FederationSEO expert Bruce Clay will be here to present his key SEO factors in just 10 days. The AAF’s timing couldn’t have been planned better if we had tried

Until last week Google provided keyword search data to marketers. Whenever someone searched Google, the actual keyword query was recorded (in tools like Google Analytics). These keywords were then used to help understand how people found their website. Additionally it helped when optimizing websites. 

On Monday, September 23rd Google officially encrypted all the search queries eliminating access this data. Bruce Clay predicted this would happen. In fact the topic is #3 on his list of key SEO Factors for our luncheon on Thursday, October 10th at 11:30am. 

Luncheon Date: October 10, 2013

Since the beginning of 2013, Google has announced 9-major updates. With search engine optimization we called in the expert, Bruce Clay to provide a midyear report for us. At this luncheon, you will learn:

  • What are the key SEO factors of 2013 > Learn about linking penalties, Google+ Local, Local results, Responsive Design for Mobile, Rich Snippets, Page Layout Update and more.
  • What are the top SEO trends for 2013 and beyond > Bruce will talk about trust signals, content marketing, social ranking signals, video optimization and mobile-friendly sites.

Each registered person will receive a printed copy of the 20-page SEO Factors & Trends, Midyear Report.

About Our Speaker:

Bruce Clay is the president of the global internet marketing company, Bruce Clay, Inc. Bruce has been delivering search engine optimization services since 1996 and is credited with coining the phrase. Bruce is the author of Search Engine Optimization All-in-One for Dummies, SEO Code of Ethics, the Search Engine Relationship Chart and developer of the SEO training and certification programs. Headquartered in California, Bruce Clay, Inc. has global locations in Switzerland, India, Japan and Brazil.


Whether your business is local, regional or national, all three digital marketing strategies apply.

Why You Should Attend

These educational luncheons are not sales pitches. Each luncheon has been customized designed to provide actionable steps to grow your business. In fact each of the speakers is a specialist in their area of discipline. The detail of what you will learn at each educational luncheon is located on the AAF-Inland

Testimonials from our most recent event:

“I was completely blown away by the AAF luncheon on How to Make Google Shopping Work. My team and I learned an incredible amount. Not only was your speaker great, I walked away with a printed presentation for my personal use“.
– A long time AAF member

“Thank you AAF for bringing this topic to the Inland Empire. Typically this kind of material is only available in bigger cities like LA or Orange County. The printed presentation is awesome.”
– New Member to the AAF

“I am getting my MBA and they don’t teach this in my marketing or advertising classes. I love the fact you are presenting real world material and I can apply it right away. Thanks!”
–MBA Student

Who Should Attend?

• Marketing Managers
• Agency Account Managers
• Business Development/Sales
• Agencies managing these campaigns for their clients
• General public interested in learning about digital marketing

Luncheon Time

11:30am > At-Door Registration & Networking
Noon – 1 pm> Luncheon & Presentation
1:00-1:30 pm > Meeting Close and & Networking

Convenient Location

The entire digital marketing series will be held at:
The Old Spaghetti Factory
3191 Mission Inn Ave
Riverside, CA 92507

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