On Monday, September 19, 2011, Fender Musical Instruments Corp. opened its doors to the new Fender Visitors Center in Corona, CA. A VIP grand opening event took place on September 15th at the Fender facility location with over 500 guests. Legendary blues guitarist, Buddy Guy, performed during the grand opening event, as well as 12-year-old guitar sensation Quinn Sullivan, Grammy award-winning singer/songwriter Raphael Saadiq, and Dave Mason. Many other musical artists arrived to help celebrate the event.
Visitors can experience more than 8,000 square feet of exhibits featuring hundreds of instruments, amps, photos, historical artifacts, interactive displays and more that give guests from all over the world a fascinating, educational and unforgettable firsthand look at the entire Fender story from 1946 to today.
Visitors can enjoy browsing and shopping for apparel, accessories, collectibles and other items in the retail shop, purchase an instrument in the Guitar Specialty Store, embark on the Fender Factory and Custom Shop tour, and enter the “Wood Vault,” where visitors can design and purchase their very own Fender American Design instrument.
Tour Details
Open to the public every weekday except Wednesday; admission free through Dec. 31, 2011.
Hours of Operation
- Visitor Center: 9 a.m. – 4 p.m.
- Factory Tour: 10 a.m. and 11:30 a.m.
- Factory tour lasts approximately 45 – 60 minutes.
Guest Policies
- Visitor Center open to all ages.
- Factory Tour open to children age 9 and older accompanied by parent or guardian.
- Factory tour guests must wear closed-toe shoes.
- Maximum of 10 guests per tour; larger groups call ahead for appointment.
Location & Directions
Take SR-91 to Corona, then exit 47 north to Auto Center Drive. Turn right onto Railroad Street. Turn left onto Cessna Circle. The Fender Visitor Center is at 301 Cessna Circle.
Contact Information
Phone: 951.898.4040
Email: visitorcenter@fender.com