The Best Bang for Your Digital Marketing Buck
Integrating Traditional Marketing with Your Online & Social Marketing
Presented by the American Marketing Association Inland Empire
Thursday, March 17
11:30 a.m. – 1:00 p.m.
Facilitator: Jon Burgess, Award-Winning Digital Marketing Strategist
Get a clear understanding on how to effectively integrate your existing marketing programs, events and tasks into the newest media outlets – company website design, content development, eCommerce programs and grasp social media strategies like Linkedin, Facebook, Twitter, Blogs and more. You won’t be overwhelmed anymore.
“Strengthening your Integration Plan, bringing both traditional and interactive media together is the goal all ambitious marketers must strive for, and I’ll show you how!”
Jon Burgess, Internet Manager & Artistic Director
RedFusion Media, Inc.
Business Press’s “Top Design Firm – Inland Empire”
Sharpen Your Practical Skills on Marketing Integration Techniques:
- Leverage content across various platforms driving more traffic back to you.
- Successfully re-use content in your marketing campaigns.
- Identify what traditional communications are NOT being reused in other medias.
- Save time and money by accelerating effective strategies.
- Create opportunities to transform and re-use content and collateral.
- Target and reach your customers better and cut through the “e-maze”.
AMA is very proud to present Jon Burgess who has impressively worked with over 500 clients, executing a decades worth of marketing tasks, web designs, SEO, PPC, online public relations campaigns, RSS, social media, print collateral and more. He earned a B.S. in Business Management and a M.B.A. from the University of Redlands and was recently awarded an ADDY for both artistic and project director “Best of Show – Interactive 2010”. Burgess will become President of the American Advertising Federation Inland Empire in 2011-2012.
MARK YOUR CALENDAR!
Innovative Mobile Marketing Strategies That Make Marketers Swoon
Thursday, April 21st
11:30 a.m. – 1:00 p.m.
Facilitator: Mary Barnett, Another Brilliant Idea
Get the latest on one of the hottest trends in today’s marketplace – Mobile Marketing! Listen to what a leading innovator, Mary Barnett from Another Brilliant Idea has to share. Her company helped over 93,000 people plan and/or visit Kawasaki’s 1,500 dealerships during their spectacular “Greenlight to Win” sales event using Mobile Marketing and Hidden Image Technology. Another Brilliant Idea handled all the Game Administration, Technology, and Fulfillment and guided Kawasaki track 24 different media (Radio, TV, Print, Website, and Social Media) with Mobile Marketing analytics. Don’t miss this one!