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Seminar helps companies learn how to stand out from the competition

Marketing Authority, Ron Burgess, shares proven strategies that are designed to turn your company’s losses into profits.

A no-cost seminar will be provided to businesses that want to succeed at the Redlands Chamber of Commerce, located at 1 West Redlands Boulevard, on Thursday, September 23, 2010 from 7:30 a.m. – 12:00 p.m. Reservations are necessary, as space is limited.

Sponsored by the Workforce Investment Board of San Bernardino County and the Redlands Chamber of Commerce, in partnership withBurgess Management Consulting, this seminar will provide businesses with skills necessary to maximize opportunities during difficult economic times.

The event’s keynote speaker will be Ron Burgess, president of Burgess Management Consulting. He will speak on how to battle the current economic recession with proven marketing strategies, and explain how to turn your company’s losses into profits. He will share how businesses that really understand what marketing is can apply the principles properly and change their fortunes, even during difficult times.

Mr. Burgess will present actual case studies of clients he has worked with for over two decades and illustrate how they consistently out-perform their markets. Topics to be discussed include: how to carefully define your place in the market; methods for differentiating your business and products; how to evaluate and best present the value your company provides; ways to profile your customers and how to clone new ones; how to build a promotional campaign, how to plan resources to execute your new plan, and more. You will learn how to position your company to stand out from the competition.

ABOUT  RON BURGESS:

Burgess Management Consulting was founded to help clients increase their competitive advantage. Mr. Burgess is a frequent speaker at marketing industry meetings and author of over one-hundred published articles on marketing. With three decades as a business marketing consultant, he brings his unique understanding of the importance of the marketing to small and mid-sized businesses, and personal clients include top market-share performers in agriculture, industry and professional services.

Register online at http://sbcounty.biz/workshops/20100923 or contact Vanessa Gilmore at

909-387-9851 or email her at vgilmore@wdd.sbcounty.gov for more information.

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