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Pulp Culture: A Juicy Tale in the Orange Empire Opens

Orange Empire Sunkist Oranges Museum

Redlands, CA – The San Bernardino County Museum announces the opening of a new exhibit “Pulp Culture: A Juicy Tale in the Orange Empire.” The exhibit traces the growth and development of the citrus industry in the region, and opens to the public on Sunday, May 19.

“Pulp Culture” is a captivating, bilingual journey through one of the most fascinating periods of our history, starting in the 19th century and continuing to the present day. It is a story of industry, migrant workers, fruit pests, and a visual culture that became intrinsically tied to the region’s citrus groves and packing houses. This addition to the museum’s Hall of History features a community voices station, an interactive packing conveyor belt, art celebrating the citrus culture, and other historical artifacts from the time.

Working with a storytelling group, exhibit curators David Myers, Jennifer Dickerson, Jessika Vazquez, and Tamara Serrao-Leiva, were able to weave a multidisciplinary narrative drawing on diverse cultural history and science. The story advisors are experts in their fields and included Steven Moreno-Terrill and Megan Suster, from California Citrus State Historic Park; educators Tom and Lily Rivera; members of the Cultural Resources Management Department at San Manuel Band of Mission Indians; and Genevieve Preston, from San Bernardino County Archives.

David Myers, Curator of Visitor Engagement & Exhibits said “It is our team’s intention to always try to develop complete stories that are reflective and representative of our entire community. Pulp Culture was designed around this idea, that people who worked in, and developed the citrus industry and culture should have the opportunity to tell their own history. In this exhibit, visitors can listen to the memories of people who were employed in the citrus industry and who contributed to the shared citrus culture, and can record their own personal citrus stories in our community voices station.”

The San Bernardino County Museum’s exhibits of regional cultural and natural history and the Museum’s other exciting events and programs reflect the effort by the Board of Supervisors to achieve the Countywide Vision by celebrating arts, culture, and education in the county, creating quality of life for residents and visitors.

The San Bernardino County Museum is at 2024 Orange Tree Lane, at the California Street exit from Interstate 10 in Redlands. The museum is open Tuesdays through Sundays from 9 a.m. to 5 p.m. General admission is $10 (adult), $8 (military or senior), $7 (student), and $5 (child aged 5 to 12). Children under five and Museum Association members are admitted free. Parking is free. For more information, visit www.sbcounty.gov/museum. The museum is accessible to persons with disabilities.

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