New Spatial Business Initiative helps meet need for location intelligence in business with new MBA program, business surveys, and research
Redlands, Ca. — The global use of geographic information systems (GIS)/location intelligence is expected to double by 2023, becoming a $10 billion industry. To maximize the understanding and effectiveness of this technology in the private sector, the University of Redlands School of Business has partnered with Esri, the global leader in location intelligence, to launch the Spatial Business Initiative.
The Spatial Business Initiative will entail innovative educational programs, ground-breaking research, and national and international advisory offerings with the purpose of enabling businesses to realize the value of location intelligence and to create leaders who can use this intelligence to transform their businesses.
“With 80 percent of business data containing geographic information, location analytics delivers business insights into markets, customers, logistics and supply chains like never before,” said Thomas Horan, who is Senecal Endowed Dean of the School of Business and a member of the Esri Business Advisory Council. “We are thrilled to partner with Esri in this important initiative, which is advancing a wide array of projects at the intersection of GIS and business and will help to shape the future of intelligent decision making.” Dean Horan will be leading the initiative in collaboration with Redlands Professors James Pick and Avijit Sarkar.
“Esri is proud to be a part of this ground-breaking initiative,” said Jack Dangermond, Esri founder and president. “Education has always been an important part of our mission. The business world is increasingly relying on spatial data today to make better-informed decisions, so it is more important than ever that students have a foundation in location intelligence.”
Funded through a grant from Esri, the Spatial Business Initiative will offer a one-of-a-kind online MBA with a concentration in location analytics starting in September 2018. Following close behind will be the launch of the formal certificate in location analytics in January 2019, offered both online and on the University of Redlands main campus.
In addition, the Spatial Business Initiative is surveying businesses across diverse industries to better understand how businesses use location intelligence, including strategies, costs, benefits, risks, challenges, and trends. Results of the first survey will be reported at the Business Summit during the July 2018 Esri User Conference in San Diego.
Other initiative projects include an annual research conference; executive training; and an Esri Press book entitled “Spatial Business: Competing and Leading with Location Intelligence.”
The University of Redlands has been a leader in spatial education for over a decade through both its School of Business and College of Arts and Sciences. In addition to offering the new MBA with a concentration in location analytics, Redlands is the only business school that requires a location analytics course for undergraduates and hosts two GIS-for-business research enterprises: the Center for Spatial Business and the Institute for Spatial Economic Analysis (ISEA).
About University of Redlands School of Business
The University of Redlands is a private, nonprofit university that connects students to a world of opportunity, geared toward their passions and potential. Centrally located near the beaches, mountains and desert in the heart of Southern California, the School of Business is ACBSP accredited, and home to undergraduate and graduate business programs teaching 21st-century skills to students and professionals throughout Southern California and online. See http://www.redlands.edu/schoolofbusiness.
Esri, the global market leader in geographic information system (GIS) software, offers the most powerful mapping and spatial analytics technology available. Since 1969, Esri has helped customers unlock the full potential of data to improve operational and business results. Today, Esri software is deployed in more than 350,000 organizations including the world’s largest cities, most national governments, 75 percent of Fortune 500 companies, and more than 7,000 colleges and universities. Esri engineers the most advanced solutions for digital transformation, the Internet of Things (IoT), and location analytics to inform the most authoritative maps in the world. Visit us at esri.com.