Inland Empire Demographics
The Inland Empire is a massive geographic area, but often included in Los Angeles’ direct market area. This provides a unique situation and defined niche, and at the same time presents challenges to media buyers.
We are twice the size of Denver, St. Louis and Baltimore – yet we don’t have any professional sports teams. We are the home of the Auto Club Speedway, the only super-speedway on the west coast. Most of the population can be skiing or snowboarding – or be at the beach in about an hour.