ONTARIO, Calif. – Following two successful Northern California launches in San Francisco and Saratoga, all-new ticketing platform axs Ticketing expands south into the Inland Empire region with the launch at Citizens Business Bank Arena in Ontario, Calif. AEG, one of the world’s leading entertainment and sports presenters, introduced the beta version of its axs Ticketing (pronounced access) in August 2011 and now brings the user-friendly ticketing and entertainment platform to Ontario. AxsTicketing (available online at axs.com and on each venue’s website) is the first phase of axs, a new platform that will leverage AEG’s facilities and music, sports, and entertainment properties in an effort to redefine the live event consumer experience – from access to ticketing to digital engagement and multi-platform content distribution.

One of the areas most notable venues, Citizens Business Bank Arena will roll out the axs service when tickets go on sale for five upcoming events, including:

Event: American Idol LIVE! Tour
Event Date: July 25, 2012
On Sale: Friday, May 11 at 10 a.m. PT

Event: Kellogg’s Tour of Gymnastics Champions
Event Date: September 9, 2012
Groups On Sale: Friday, May 11 at 10 a.m. PT
On Sale: Friday, July 20 at 10 a.m. PT

Event: Los Angeles Lakers vs. Portland Trailblazers (preseason)
Event Date: Oct. 10, 2012
On Sale: Monday, May 14 at 10 a.m. PT

Event: Los Angeles Kings vs. Anaheim Ducks (preseason)
Event Date: Oct. 6, 2012
On Sale: Thursday, June 21 at 10 a.m. PT

Event: Cirque du Soleil Dralion
Event Dates: Oct. 24-28, 2012
On Sale: Friday, July 20 at 10 a.m. PT

Tickets for these and all future events held at Citizens Business Bank Arena will be sold via AEG’s new cutting-edge ticketing platform axs Ticketing and the Citizens Business Bank Arena website. In addition to the San Francisco and Saratoga markets, the axs Ticketing service has experienced overwhelmingly successful rollouts inDenver, Seattle, Kansas City, Dallas, Minneapolis, Houston and The Home Depot Center in Carson, Calif.

In celebration of the new ticketing service, Citizens Business Bank Arena will be hosting a promotion through the axs Facebook page, giving fans the opportunity to win tickets and suites, as well as annual club seats and more. To participate, people just need to “like” the page (www.facebook.com/axs).

“Citizens Business Bank Arena is an entertainment icon in the Inland Empire, so it makes sense for it to be the next step in the rollout of axs Ticketing,” said Todd Sims, AEG’s senior vice president, digital. “The two Northern California launches were a resounding success and we’re looking to build on that momentum as we integrate the axs service into another venue.”

About Citizens Business Bank Arena

Citizens Business Bank Arena, built and owned by the City of Ontario, operated by AEG Facilities,  includes 9,500 fixed seats with additional “portable” seating risers to accommodate capacities of 11,089 for concerts, 9,736 for ice hockey or arena football and 10,832 for basketball. The 225,000 sq. ft. venue features 36 luxury suites located on two levels and a continuous concourse hosting a variety of refreshment stands, merchandise kiosks, a VIP club and other fan amenities. Citizens Business Bank Arena hosts ice hockey and a variety of other sporting competitions, concerts, family shows, special events, conventions, school and community activities as well as private events. The Arena is home to Ontario Reign, an ECHL Premier AA Hockey Team and Ontario Warriors, an AIF West Indoor Football Team. The venue is the biggest and most modern arena within the Inland Empire, an area with more than 4.2 million people. It is located in the City of Ontario, on a 37-acre parcel between Haven Ave. and Milliken Ave., Fourth St. and the I-10 Freeway. For more information and future updates please visit: www.CBBankArena.com.