Accessing Powerful New Technologies for Creating Highly-Targeted Mailing Lists
Event presented by the American Marketing Association Inland Empire
(March 28, 2014 – Riverside, CA) The American Marketing Association Inland Empire chapter will be hosting a business networking and educationalevent on “Accessing Powerful New Technologies for Creating Highly-Targeted Mailing Lists” on Thursday, April 17, 2014 at the Victoria Club in Riverside, CA.
Far from being made obsolete by the Internet explosion, the Direct Mail industry has leveraged new technologies to become more relevant to marketers than ever. From List Appending to Demographic Targeting, a well-conceived and well-executed direct mail program can provide benefits not available through any other medium, maintaining direct mail’s status as a vital part of any comprehensive marketing plan.
Direct mail expert Dan Anglin will pass along some of his insights and expertise that will help attendees access the right list resources to more effectively market any product or service.
Dan Anglin is the Manager of List & Data Solutions at Modern Postcard. Withover 14 years of mailing list industry experience, Dan has worked on accounts of all shapes and sizes, from your local home improvement contractor to major U.S. brands such as Van Heusen, Calvin Klein, Ancestry.com, National University and more.
What: “Accessing Powerful New Technologies for Creating Highly-Targeted Mailing Lists”
When: Thursday, April 17, 2014 11:30am-1:00pm
Where: The VictoriaClub – 2521 Arroyo Drive, Riverside, CA 92506
Fee: Pre-registration is $25.00 for members of the American Marketing Association, American Ad Federation and Public RelationsSociety of America and $35.00 for non-members. $40.00 at the door. Registration includes lunch.
How To Register: Visit www.ama-ie.com
The American Marketing Association-Inland Empire (AMA-IE) is the marketing authority formarketing professionals and businesses in Riverside and San Bernardino counties. The AMA-IE is part of the American Marketing Association, the largest marketing association in North America.
The AMA-IE mission is to help our members develop professionally through educational programs and networking events, as well as providing opportunities to businesses to grow their businesses through educational programs and obtaining highly qualified marketing professionals for their staffs. For more information please visit www.ama-ie.com.