San Bernardino, CA-The local advertising club will host a digital marketing seminar on Thursday, Oct. 6, from 11:30am-2pm at the Old Spaghetti Factory in Riverside.
Dan Mauch, a 20-year advertising veteran and Vice President of the Goodway Group, will address digital media topics. He has presented to audiences at iMedia, Mediaweek’s Interactive Media Conference and the California Newspapers Publishing Association.
According to Jon Burgess, President of the Inland Empire Chapter of the American Advertising Federation, Mauch’s presentation will include:

· Strategies to integrate new media into ad campaigns

· How to evaluate new media advertising channels

· Understanding and targeting audiences in today’s landscape

· Using strategic metrics for media measurement

· Best practices in new media advertising

“Dan will explain why pulling the trigger on a digital campaign without a solid foundation is a recipe for failure,” said Burgess, who encourages everyone involved with web based advertising to attend. “There are a few seats left and arriving early is a great idea,” said Burgess.
The Old Spaghetti Factory is located at 3191 Mission Inn Ave. in Riverside. For more information, contact Burgess at jon@redfusionmedia.com or (909)798-7092.