The American Marketing Association Inland Empire chapter will be hosting a business networking and educational event on September 18, 2013 at the Fender Visitor Center in Corona.  The event will highlight a presentation by Del Breckenfeld, Director of Entertainment Marketing at Fender and author of “The Cool Factor-Building Your Brand’s Image through Partnership Marketing”.

Fender is one of the world’s largest guitar manufacturers and Del draws from his many years of experience at Fender to share his ideas on how brands can build their effectiveness using the right partnership marketing strategies. The evening will also include a silent auction featuring Fender guitars and Fender products and a business networking opportunity following the presentation.

“This event is not just for those in the music industry,” said Xin Zhao, President of the American Marketing Association-Inland Empire chapter.  “The event will be worthwhile for all marketing and business professionals looking for exciting ways to build their brands. Del is an energetic and dynamic marketer with exciting ideas that we can all learn from.”

The event will begin at 5:00pm at the Fender Visitor Center at 301 Cessna Circle in Corona, California.  Pre -registration is $25.00 for members of the American Marketing Association, American Ad Federation and Public Relations Society of America and $35.00 for non-members. $40.00 at the door. Registration includes appetizers and two beverages per person.  For more information and to register, visit www.ama-ie.com or contact Rick Rickards at rick@rickrickards.com

The American Marketing Association-Inland Empire (AMA-IE) is the marketing authority for marketing professionals and businesses in Riverside and San Bernardino counties. The AMA-IE is part of the American Marketing Association, the largest marketing association in North America.  The AMA-IE mission is to help our members develop professionally through educational programs and networking events, as well as providing opportunities to businesses to grow their businesses through educational programs and obtaining highly qualified marketing professionals for their staffs.  For more information please visit www.ama-ie.com.