(Riverside, CA)  A luncheon workshop on digital paid search advertising is being held on Thursday, Sept. 12 at the Old Spaghetti Factory in Riverside.  It is open to the public and begins at 11:30 a.m.  Registration is available at the door or online in advance.

Paid Search Advertising 101 will be led by Neil Folgate, Director of eMarketing at WebMetro in San Dimas.  He is certified by Google in search advertising, display advertising and reporting and analysis.  His presentation will include paid search advertising strategies on Google, Yahoo and Bing.  Folgate has ten years of experience managing paid search campaigns.

Who should attend?  John McCarthy, Program Chair for the American Advertising Federation-Inland Empire said, “Marketing managers, agency account managers, those who work in business development, sales and advertising campaign managers should not miss this workshop.”

The workshop is the first of three digital marketing educational programs sponsored by the AAF-Inland Empire chapter.  The second workshop, Search Engine Optimization-Midyear 2013 Report will be held on October 10 and the final session, Mobile Marketing–Reaching Connected Consumers is scheduled for November 7.

The Old Spaghetti Factory in Riverside is located at 3191 Mission Inn Ave., just off the 91 Freeway at the Mission Avenue exit.  To register for the digital marketing series, visit http://aaf-inlandempire.com.