–  Prominent builder takes center stage with unique online features, interactive maps, space builder tools –

INLAND EMPIRE– February 8, 2011 – Shea Homes (Riverside-San Bernardino, CA) announced today the launch of its new website that offers an array of unique features, resources and tools to better assist buyers when searching for a new home.

The builder partnered with Red Door Interactive, an internet presence management firm, to develop a user-friendly site and provide visitors with the most enjoyable online experience.

“The majority of potential homebuyers conduct a lot of online research before even considering an area or home. We knew it was imperative to make our website one in which folks could find what they are looking for and more,” said Bert Selva, President and CEO of Shea Homes. “Our goal was to provide a lot of resources for home shoppers, including home buying guides, check lists, financing information and information about the purchase process from start to finish.”

Shea Homes places a great emphasis on helping buyer’s choose a home that best fits their lifestyle. To make this happen, Shea implemented its Shea SpaceBuilder Tool on the new website to help buyers plan out their space and determine if the house is ideally suited to their setting and lifestyle needs. Home shoppers can create their dream home by selecting architectural options and exterior colors and by looking at different floor plans to determine where things like a couch or bed would fit in a room. In addition, the tool allows buyers to share the homes they like through email or on social networks like Facebook and Twitter. This innovative tool was developed using Alpha Vision Technology’s Virtual Presentation System (VPS).

“The site was designed to be extremely user-friendly and go above and beyond what other home builders are doing,” said Reid Carr, President of Red Door Interactive. “Our team worked in line with Shea’s web strategy goals and played a crucial role in positioning them as the industry’s online leader. To help a company reach that next level is something we thrive on when working with all of our clients.”

About Shea Homes

Shea Homes offers new homes ranging from affordably priced condominiums and townhomes to traditional single-family detached homes and magnificent luxury residences. For more information, visit http://www.SheaHomes.com.

About Red Door Interactive, Inc.

With offices in San Diego and Denver, Red Door Interactive, Inc. manages clients’ online presence by analyzing their unique challenges, advising them on Internet-based solutions and implementing online marketing strategies to help them profit from their Web initiatives. Clients include Overstock.com, Cricket Communications, PETCO, Rubio’s Fresh Mexican Grill, Charlotte Russe and Souplantation & Sweet Tomatoes Restaurants. Find out more about Red Door Interactive at http://www.reddoor.biz.