PALM DESERT, CA – Coachella Valley Women’s Business Center will present “The Forgotten Marketing Strategy: Public Relations” on Tuesday, April 23rd, from 5:30 p.m. to 7:30 p.m., at Workforce Development Center, 44-199 Monroe Street, in Indio.  Cost for the event is 15.00 with online registration.

Facing the dilemma of marketing and advertising costs at a premium, why not learn to leverage the “free and low cost marketing” that is grossly under-used: Public Relations?  This informative Workshop will provide methods to learn how:  to employ strategic thinking to manage company reputation; to write a press release, to whom it should be sent, and why; to engage Media Relations – i.e. getting attention and cultivating relationships; to “work the room” in print, television and/or radio; to make better use of your website; and Crisis Management – what to do when something goes wrong!

Register Online Now! Seating is limited!

www.cvwbc.org

For more information, or to register for the workshop, contact Kim Scanlan at (760) 345-9200. To register online, visit the CVWBC website at www.cvwbc.org.

The Coachella Valley Women’s Business Center is a program of the Inland Empire Center for Entrepreneurship at Cal State San Bernardino in partnership with the U.S. Small Business Administration. The CVWBC is a grant-funded program which provides free business counseling, free and low-cost workshops and events, and mentoring designed for women business owners, but available to all.

The program provides services in English and Spanish to Latina business owners, currently the fastest growing group of women business owners in the country. The Coachella Valley Women’s Business Center’s hours are Monday-Friday, 9 a.m. to 5 p.m. and Saturday by appointment only.