(Riverside, CA)  The local advertising club is hosting a panel discussion on how to build a strong, recognizable brand in a down economy on the evening of Jan. 27 in Riverside. The public is welcome.

‘Brands that Rock,’ a panel discussion with experts from Disney, No Fear, the Los Angeles Angels, Ingram Micro and HeadBlade will be held at Ciao Bella Restaurant, 1630 Spruce Street in Riverside, from 5:30-7:30pm. Networking with free appetizers and a no host bar begins at 5:30 and the program starts at 6pm. Reservations are recommended.

Victoria Seitz, PhD., professor of marketing and advertising at California State University, San Bernardino and this year’s ad club president said, “Building your brand is always a challenge and this discussion will focus on developing fans, rather than customers.  The strength of your brand is critical and we are delighted to welcome panelists from big names like Disney, No Fear and the LA Angels.”

‘Brands that Rock’ is part of a series of monthly professional events sponsored by the American Advertising Federation-Inland Empire.  All are open to the public.

Early bird registration is $15 for AAF members before Jan. 21 and $20 for the general public.  Club members pay $20 and the public $30 after that date.

For registration or to learn more, visit http://aaf-inlandempire.com or call (909)720-3932.