Digital Marketing for Local Businesses
Date: Thursday June 9th, 2011
Time: 11:30am – 1:30pm
If you are a local business in the Inland Empire comes learn about the latest digitalmarketing strategies to promote your company online. During the luncheon you will learn how to:
• Secure top listings in Google’s local listings
• Leverage Google Adwords to target customers using an iPhone, iPad or Droid
• Employ “check-in” services like FourSquare to acquire new customers
• Use email and text message campaigns to retain existing customers
The presentation will cover the most popular digital marketing strategies including search engine optimization, paid search advertising, social media, mobile marketing, review sites, and email marketing – all focused on the local business.
Who Should Attend
• Small business owner
• Marketing staff
• Public relations staff
• Advertising agencies
• Marketing firms
About Our Speaker
John McCarthy is senior director, digital strategy at WebMetro. WebMetro is an award winning digital marketing agency specializing in Internet and search engine marketing services.
For more than 10 years John has specialized in digital marketing building campaigns for clients like Public Storage, eHealth Insurance, Allstate Auto Club, Cash for Gold, CalTech University, American Management Association, and Union Bank.
Prior to joining WebMetro John worked for consulting firms Bruce Clay and First Consulting Group(now owned by Computer Sciences Corp) and former home loans giant Countrywide Home Loans (now owned by Bank of America). In addition to a wealth of digital marketing knowledge and experience, John also has a strong traditional marketing background. For 12years John worked for Transamerica (now part of multinational financial services giant AEGON) in both product development and marketing serving as a Brand Manager in his last few years with the company.
John is the Immediate Past President of the American Advertising Federation, Inland Empire Chapter, serves on the Direct Marketing Association’s Search Engine Marketing Council and is also a member ofthe Search Engine Marketing Professional
Location: Hilton, 285 E. Hospitality Lane, San Bernardino, CA
• Members $20
• General public $30
(Buffet Lunch Included)
Mingling & Registration : 11:30 am
Main Event : 12:00 pm to 1:00 pm
Wrap Up : 1:00 pm -1:30 pm
For sponsorship information please contact Eddie Gonzales 949-370-3973, firstname.lastname@example.org
Thursday, June 09, 201111:30 AM – 1:30 PM
285 E. Hospitality Lane, San Bernardino, CA 92408