Export Development as a Marketing Strategy – Inland Empire Manufacturing Summit Special Panel
Ron Burgess will moderate an expert panel on Export Development and Innovation at the 2013 Inland Empire Manufacturing Summit in Ontario. “Expanding your market niche to other countries is a strategy many smaller manufacturers don’t pursue out of fear of the unknown or unfamiliar,” says Burgess, a marketing expert. “This panel wants to demonstrate how to start or increase your export revenue.”
Burgess is a seasoned expert in small business marketing development. He consults as “chief marketing officer” for several industrial, agra-business, and business service clients. He is a specialist in niche marketing. His book “Finding Your Crack In The Market” will be released this spring.
Panelists include three successful local exporters: Roy Paulson, of Paulson Manufacturing; Ron Meade, of Casa Herrerra Manufacturing; and Kusum Kavia, of Combustion Associates, Inc. The fourth panelist, Elizabeth Glynn, is an export consultant with industry consultants, CMCT.
CMCT provides consulting services to aerospace, automotive, defense, distribution, and healthcare industries. Their objective is to create solutions for the improvement of customers’ performance by fostering innovation and sharing knowledge in manufacturing processes.
Paulson Manufacturing is a leader in protective equipment, from helmets and body armor, to eye and ear protection for various industries. A substantial percentage of total revenues are due to worldwide exporting activities. Their world headquarters is in Temecula.
Combustion Associates, Incorporated develops and manufactures portable electric generation equipment from small scale to 10 megawatt systems. These systems are used around the world for temporary emergency to long-term turnkey power solutions, and renewable gasification systems. They are headquartered in Corona.
Casa Herrera Manufacturing is a third generation family company engaged in food manufacturing machinery. They are the leading designer and manufacturer of custom machinery for the production of corn and flour tortillas, corn and tortilla chips, tostadas, taco shells, quesadillas, burritos, pita bread, pizzas, arepas, chapatis, and other ethnic foods from around the world. The Pomona company invented the machinery to make tortilla chips.
This diverse group of experts will provide valuable information of all those considering exporting or seeking to increase their exporting revenue.
Find out more about attending the Inland Empire Manufacturing Summit, on Friday, February 8th in Ontario, at the website http://mfgsummit.com .