TEMECULA, Calif., — Gen110, the leading distributed power company, today announced a focus on serving the greater Inland Empire area by protecting residents from utility rake hikes. Gen110 has installed distributed power systems on 20 homes to date, and is seeing continued interest from residents seeking alternatives to traditional utilities, making the region especially suited to the benefits of distributed power.

“With local utility rates slated to increase by as much as 40% by 2014, Gen110 is a terrific resource for many homeowners throughout the Inland Empire,” says Jason Brown, CEO of Gen110. “Since communities here are located far from major power plants, a large portion of Inland Empire household utility bills are comprised of transmission costs. We help customers who qualify eliminate these costs by installing a power plant directly on their property and billing them only for the energy they produce.”

Gen110 is serving the Inland Empire area to meet the unique needs of a community that depends heavily on relatively expensive electricity. With many residents commuting to San Diego and LA, many households host home offices, which consume energy for computers and air conditioners. Given the area’s hot climate, many families have altered their lifestyles to minimize the use of air conditioning in order to keep electricity costs down.

“It’s incredible that trying to maintain a certain temperature at home has become an entire job for some families,” says Jessica Rich-Plotkin, Gen110 Director. “I have a customer whose daughter was only able to study late at night when the house cooled off from ocean breezes. We believe no one should have to trade off comfort for cost.”

With a business model targeting specific communities that stand to gain most from its offerings, Gen110 benefits households whose heavy electricity use typically pushes monthly utility bills into higher rate tiers, which are often as much as three times the cost of the base rate. So far, the company has installed power plants for 20 households and expects that number to grow quickly as local residents explore new energy options.

“We had been looking at alternative energy sources for a while and were quite knowledgeable of the process involved, but Gen110 offers great cost savings and even helps boost real estate value,” said Don Johnson, Gen110 customer. “What we love about Gen110 is the fact that they take care of everything — dealing with the logistics, rebates, selecting the most affordable option and even maintenance for the life of the contract.”

About Gen110

Gen110 is the leading distributed energy company providing a cost-effective, alternative way for heavy energy users to purchase residential power. Gen110 has produced more than 7MW of de-centralized power, helping more than 1,500 homeowners avoid utility rate hikes and transmission costs. A private company based in San Francisco, Gen110 was founded in 2009 to free customers from total dependence on traditional utility companies. To learn more, visit: www.gen110.com . You can also follow us on Facebook and Twitter.