INLAND EMPIRE WOMEN’S BUSINESS CENTER HOSTS BUSINESS MARKETING WORKSHOP

SAN BERNARDINO, Calif. – Mystified by marketing? Confused by consumer research?  Uncertain about your USP? Then jump-start your marketing efforts by attending “Marketing 101” on Wednesday, April 25, from 6-8 p.m., hosted by Cal State’s Inland Empire Women’s Business Center.

In today’s economy, marketing needs to be savvy, targeted, and effective. If your marketing isn’t paying for itself by bringing you new customers and new opportunities, it’s time to revise your plan. “Marketing 101” will focus on:

• Insights into developing a marketing strategy that works for your business and your budget
• Marketing tools you can use to create additional sales

The workshop will be held at the IEWBC office, 202 E. Airport Drive in San Bernardino, on Wednesday, April 25 from 6-8 p.m. Cost is $20 for those who register online, and $25 for all others. Space is limited, so register today at www.iewbc.org or call 909-890-1242.

The Inland Empire Women’s Business Center is a program of the Inland Empire Center for Entrepreneurship at Cal State San Bernardino in partnership with the U.S. Small Business Administration. The IEWBC provides business counseling, training and mentoring designed for women business owners.

The program provides targeted services to Latina business owners – the fastest growing group of women who own businesses in the country – by providing services in English and Spanish.

The Inland Empire Women’s Business Center’s hours are Monday-Friday, 9 a.m. to 5 p.m. and Saturday by appointment only. The center also has a part-time outreach office in Corona. For more information, visit the center’s website at www.iewbc.org or contact Nicole Kinney at  (909) 890-1242.

For more information on Cal State San Bernardino, contact the university’s Office of Public Affairs at (909) 537-5007 and visit http://news.csusb.edu.