Riverside: AMA Meeting, The Psychology of Advertising……It's Complicated.
June Luncheon – Thursday, June 21, 2012
This presentation takes a look at fundamental concepts from psychology, including the cognitive and emotional bases of human behavior. Dr. Zerovnik will cover recent research in neuro-anatomy and neuro-economics, as well at the Big 5 personality types and how these factors affect how advertising messages are perceived and interpreted by people.
Advertisers have tended to want to deal with large goups of potential customers and out-shout their competition. The motivation is simple economic efficiency. But efficiency doesn’t work anymore, and now you need to let your prospects take charge and contribute to the stories about your brand.
These key points will be covered in detail and are vital to your understanding of how advertising can be more effective in today’s economy. REGISTER Today!
- If you think you know your customer, you’re wrong!
- If it doesn’t sell, it’s not creative.
- Lead with social media or die.
Dr. Greg Zerovnik began his career as the first-ever in-house art director for Fantasy Records when Creedence Clearwater Revival was America’s #1 group. He helped debut new products for RONCO in the early 1980s. In 1992 Dennison Hatch’s “Who’s Mailing What” named a direct mail piece Greg desinged the best in the USA for March. Greg redesigned two peer-reviewed journals for the Society of Critical Care Medicine in 1999 and led the marketing communications effort that resulted in the passage of a $121 million bond issue for Citrus College in 2004.
Greg has taught marketing and management in BA and MBA programs since 1989; in 2003 he taught marketing at two universities in China.
He’s written articles for several business publications and won numerous awards for design and copywriting. Greg also serves as Chair for Touro University Worldwide’s online MBA program.
Join Us on June 21st at 11:30am at the beautiful Victoria Club in Riverside for this exceptional presentation.