Local marketing expert discusses how to monetize social media at NAWBO Inland Empire breakfast – open to non-members 

CORONA, Calif. (Aug. 5, 2013) – Social media can be a great communication platform for businesses, but completing the sales cycle and turning it into actual profits continues to puzzle most. On Thursday, August 15, John Driscoll, executive producer at Ontario-based PhD Labs, will help local businesses link the puzzle pieces by sharing tips on how to properly use social media to drive sales among new and existing clients at The National Association of Women Business Owners-IE’s August breakfast.

The business community and general public are invited to join NAWBO-IE from 8:30 a.m. to 10 a.m. at the Eagle Glen Golf Club, 1800 Eagle Glen Pkwy, Corona. Attendance is $25 for first-time guests. Contract Robin Allen at RDA@NessyNutri.com to register.

“Monetizing social media is challenging, but not impossible,” said Driscoll. “The key is to get the right message to right person using hyper-targeting.”

Over the years, Driscoll and the PhD Labs team have created a formula that helps companies turn social media success into measurable ROI by building genuine online relationships with groups based on their interests and locale. Driscoll will discuss how to use social advertising, promotions, compelling content marketing and other tactics to engage users on social media platforms and then drive them to a call to action.

“The consumer and business world is on the verge of exclusively using digital resources to find and purchase services and products,” said Driscoll. “In the near future, digital marketing will be key to any business wanting to reach a local or national audience. Social media is just one aspect of digital marketing, but understanding the fundamentals of how to execute a success campaign will drive or hinder future business growth.”

Driscoll is a national business speaker and marketing expert that specializes in helping businesses take websites, mobile apps and social media beyond being just an electronic brochure for information and makes them a means to increase traffic and generate revenue. As executive producer at PhD Labs, Driscoll works with start-ups and Fortune 500 businesses to conceptualize and design effective digital application strategies that have a proven track record for engaging users and helping clients reach their goals. For more information visit www.phdlabs.com.

NAWBO-IE is the inland chapter of the National Association of Women Business Owners, a national organization representing the interests of women entrepreneurs in all industries. The chapter aims to promote and enhance the growth and profitability of local women-owned businesses by providing educational programs and resources, public policy support and scholarship opportunities. For more information visit www.nawbo-ie.org.