(Riverside, CA) A mobile marketing expert will discuss how to reach a growing population of cell phone users at a luncheon Thursday, November 7 at the Old Spaghetti Factory in Riverside. The event begins at 11:30am and is open to the public.

Claus Enevoldsen, a senior product marketing manager at Next Issue App will present Mobile Marketing—Reaching Connected Consumers. His specialty is smartphones, websites and tablets and how to market to these consumers.

Enevoldsen previously led the mobile strategy at 70 websites sponsored by Freedom Communications, publisher of the Orange County Register. He earned a master’s degree in business administration (MBA) at CalState San Bernardino and is considered an expert in mobile marketing.

Next Issue App is a joint venture of leading U.S. publishers, including Conde Nast, Hearst, Meredith, News Corporation and Time, Inc. Next Issue App has offices in San Francisco and New York City.

The Nov. 7 luncheon is the final event in the Fall Digital Marketing Series, sponsored by the Inland Empire Chapter of the American Advertising Federation (AAF). Previous events were Paid Search Advertising and Search Engine Optimization.

Cost is $35 for the public at the door and $30 for AAF members and students.